Those of you who know me probably consider me some sort of social media guru. I’ve taught courses on using Facebook, Twitter and Linked In for business.

However, I’ve never personally used Facebook advertising before this little venture, and I’m really quite interested in the results, and low cost for the exposure!

I started by having my ad show to anyone over 30 who lived in Whistler. Then, I invited my friends in Whistler to like the page, and set up an ad to show to their friends that they’d like my page.

Total spent so far: $9.64, for 48 clicks to my Facebook page, and 23 likes. Of the 56 people who like my page, only 33 of them are my Facebook friends. Pretty decent reach and exposure, given that I have such a specific target market!